The Association of Dress Historians supports and promotes the study and professional practice of the history of dress, textiles, and accessories of all cultures and regions of the world, from before classical antiquity to the present day.
“Ad-Dressing Margins”: Historically Underrepresented Fashion and Style
Collaborative International Online Conference & Workshops
With the Association of Dress Historians (ADH) and Antoinette Westphal College of Media Arts & Design
at Drexel University, Philadelphia, USA on 27-28 October 2023
Read our Ad-Dressing Margins: Historically Underrepresented Fashion and Style conference schedule. Please note this is an indicative version but panels will not change. All times are EST.
Call for papers is now closed. You can still download and share a copy here.
Joseph “Joe” Henry Hancock, II is an international authority in fashion branding as a form of storytelling. He is known internationally for his scholarship on cargo pants. He started in academia after 20 years in the retailing industry, having been a leader for such legendary companies as The Gap, L. Brands, and Target Corporation. His work has included the ideologies of diversity, equity, and inclusion since the writing of his master’s thesis in 1997. Social justice is second nature to him as the only gay child of a single parent who was victimized by the bullying of the 1970s and 1980s. He has consistently advocated for those marginalized and social outcasts. For the past 19 years, he has been his mother’s in-home provider and caregiver, who suffered from a stroke in 2004. During his tenure at Drexel University, Dr. Hancock has conducted over five international conferences and spearheaded programming for the Two-Spirit communities, GLBTQIA communities, Black communities, Asian communities, and others. His most recent workshops includes Drag Culture and its impact on material and consumer cultural identities.
He has written the books Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), Brand/Story: Explorations and Cases in Fashion Branding (2016, both through Fairchild) and edited the books Fashion in Popular Culture: Literature, Media & Contemporary Studies (2013), Global Fashion Brands: Style, Luxury & History (2014), Cotton: Companies, Fashion & The Fabric of Our Lives (2016), and Transglobal Fashion Narratives: Clothing Communication, Style Statements, and Brand Storytelling (2018) all with Intellect Books UK. In 2019, he co-edited the collection The Fashion Business Reader (2019, Bloomsbury); the first comprehensive reader reinforced the impact of the arts and humanities in understanding the business side of fashion. Dr. Hancock’s works on branding and storytelling have appeared in such publications as The Brand Challenge, edited by Kartikeya Kompella (Kogan Page 2016), and Strategic Design Thinking, edited by Natalie Nixon (Bloomsbury, 2015) and The Luxury Economy and Intellectual Property: Critical Reflections edited by Haochen Sun, Barton Beebe, and Madhavi Sunder (Oxford Press, 2015). For the past 11 years, Dr. Hancock has been the Principal Editor of the peer-reviewed journal Fashion, Style, and Popular Culture (Intellect Publishers). He is working on a photographic monograph discussing Jeans (2023) and a third edition of his first book, soon to be called Fashion Branding Stories (2022), both with Bloomsbury.
In leadership, he is the former Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA, 2010-2015) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs in addition to being given two PCA/ACA President Awards in 2013 and 2018. He was awarded Drexel University’s Steinbright Cooperative Career Center’s Faculty of the Year in 2008. In 2011 he received the 2011 Stanley J. Gwiazda Professorship Award from the Goodwin College of Professional Studies for his ability to teach and engage adult students. He was awarded the 2018-2019 Honors College Faculty of the Year and was their Faculty Fellow that same year! Dr. Hancock has received over $180,000 in grants, fellowships, awards, and corporate gifts for Drexel University. He has been the invited speaker, lectured, and taught courses at Denison University, Thomas Jefferson University, Sacred Heart University, Albright College, Cornell University, University of Delaware, Oregon State University, The Ohio State University, Ohio University, the University of Technology in Sydney, Australia, Stockholm University Sweden, and London College of Fashion.
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